In addition to the rising number of electric scooters, the Ola electric scooter made a debut some time back and opened its reservations on the 15th of this month for a mere amount of Rs 499. The scooter has received 100,000 reservations in just 24 hours. Making it not just a record-breaking electric scooter to have attracted such popularity but also a record-breaking most pre-booked scooter in the world.
A reason for the unprecedented demand for the Ola scooter other than the obvious popularity of EVs and the rising fuel prices could be the meagre amount of Rs 499 that is required to reserve the scooter. Whereas most vehicles demand at least Rs 3000 to Rs 5000 for a booking or pre-booking, the Rs 499 price tag really attracts the customer.
As the specs and the name of this scooter are yet to be announced, Ola has surely pulled off a great marketing strategy for their upcoming two-wheeler. Although Ola has given few details about the Ola hypercharger network that is being laid down throughout the country which is said to charge the scooter to 50 per cent in just 18 minutes. It is also claimed that in just 18 minutes of charging the scooter will be good for a 75 km of range.
Bhavish Aggarwal, Chairman and Group CEO, Ola says, “I am thrilled by the tremendous response from customers across India for our first electric vehicle. The unprecedented demand is a clear indicator of shifting consumer preferences to EVs. This is a huge step forward in our mission to transition the world to sustainable mobility. I thank all the consumers who have booked the Ola Scooter and have joined the EV revolution. This is only the beginning!”
The Ola Futurefactory being built in Tamil Nadu is nearing the completion of its first phase and will be operational soon. The Futurefactory is claimed to be the worlds largest and most sustainable two-wheeler factory and is said to be producing 10 million vehicles per annum from next year.
To know more about the reservations on the Ola scooter, click here.