CEO and founder of Caring Jeff Salter will ride an electric bike to kick off 30th anniversary Leave a comment

Close the Gap movement helps raise awareness about underserved senior care

VICTORIA, Texas – To kick off the 30th anniversary of the Close the Gap movement, CEO and founder of Caring Senior Service, Jeff Salter, will ride an electric bike over 9,000 miles to visit 45 Caring locations to help raise awareness about underserved senior care.

The significance behind the movement’s name is related to cycling because closing the gap between riders is crucial for top performance. In order for cyclists to get farther and faster as a team, they need to draft off each other. Similarly, when caregivers, community leaders, innovators and entrepreneurs work together, we can Close the Gap by meeting the needs of American seniors.

Salter’s electric bike is not only a representation of transportation, but it also represents assistance. Although seniors can live happy, healthy and fulfilled lives, they might need more assistance at other times. Caring Senior Service can be that assistance and help motivate seniors to remain independent, similar to the electric bike assisting Jeff in his journey.

Caring has been committed to providing seniors with the non-clinical, in-home care needed to remain independent and age safely in place. Currently, there are more Americans aged 65 and older than at any other time in history — almost 50 million — due to an estimated 10,000 Baby Boomers reaching their retirement age. There is an increase in underserved senior care because of the high number of older Americans, and Caring can’t solve all problems alone.

Close the Gap allows the company to start a national conversation about the needs of a demographic that is often overlooked. It also helps orchestrate actions that will make solid improvements in seniors’ lives. Caring is calling for community leaders, entrepreneurs, innovators, agencies and the community at large to join the cause.

During each stop along Jeff’s 9,000 mile journey, he will meet with city leaders, senior citizen activists, business members and caregivers to shed light on senior care.

Through Jeff’s bike tour, he hopes to:

  • Inspire a younger generation to bring new technologies to seniors that can help them age in place
  • Motivate more people to choose caregiving careers
  • Prompt entrepreneurs to start companies dedicated to serving seniors

Salter will be in Victoria on April 7 to celebrate the milestone with the community from 9 a.m. to 11 a.m. at 301 E Red River.

For more information regarding Jeff’s journey, email or contact Caring Senior Service at 361-575-1117.


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