
Synopsis
Ather has spent INR130 crore to set up its plant at Hosur. Current production rates imply monthly sales of a little over 2,000 units, a quantum jump from an average 254 units per month in calendar 2020. With some of the building blocks in place, Ather may focus on volumes hereon. But it has many hurdles to clear first.
Ather Energy’s new plant in Hosur, Tamil Nadu, gives a glimpse into the future of automobile manufacturing in India. Upon entering the factory compound of the electric-scooter maker, the first thing one notices is the silence — there are no loud clanks of steel getting hammered into shape. The absence of an army of welding robots and even a paint shop makes this facility stand out from that of traditional scooter manufacturers. What comes
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
Yearly
(Save 49%)
₹2499
15
Days Trial
+Includes DocuBay and TimesPrime Membership worth ₹1499 & ₹999 resp.
2-Year
(Save 63%)
₹3599
15
Days Trial
+Includes DocuBay and TimesPrime Membership worth ₹1499 & ₹999 resp.
Already a Member? Sign In now
Why ?
Sharp Insight-rich, Indepth stories across 20+ sectors
Access the exclusive Economic Times stories, Editorial and Expert opinion
Clean experience with
Minimal AdsComment & Engage with ET Prime community Exclusive invites to Virtual Events with Industry Leaders A trusted team of Journalists & Analysts who can best filter signal from noise