How the e-bike saved the cycling industry Leave a comment

A few years ago, the notion of Italian-made carbon fibre electric road bikes would have been ridiculous. Today, most legacy Italian road bike brands market a model with batteries on-board and a mid-drive motor. 

The e-bike growth story of 2020 has been exhaustively promoted, but the numbers still make for amazing statistical relevance. Demand for e-bikes surged by nearly 25 per cent between 2019 and 2020.

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